The 10X Rule by Grant Cardone

Grant Cardone has hosted the 10X Conference for 3 years now, the 10X Conference in February of 2020 will be the 4th. I decided that since the event this past February was in Miami, FL, the opportunity was too good to pass up and I would go. It’s about an hour or an hour and a half drive so I thought that this book would be a great one to listen to again while attending some of the conference.

One of my favorite things about the book, and listening to it, is Grant’s intensity. If you’ve seen any of his videos on Twitter, Instagram, or YouTube, he ALWAYS has energy.

The beginning is a great reminder. We have so much control and can influence so much in our lives. But, nothing great ever happens by sitting on the sidelines. I think about some of the greatest athletes. Kobe Bryant, Michael Jordan, Serena Williams. Those three people, did they ever sit and let success come to them? No. Their work ethic spoke for itself and now, they are some of the all-time greats.

Every failure is usually the result of not enough action. Massive thoughts must be followed by massive action.

The difference between those who win and those who are not remembered is completion. Execution, always. Work compounded over time. What is success? I believe that is different for everyone. But, the work is always the same. Nobody who has ever experienced their version of success has gotten there without work. That’s why I don’t think I’m successful yet. I haven’t worked enough yet. Grant writes the following:

Winners see every action through to completion. Success is the result of relentless proper actions persisted over time.

Following up to what Mr. Cardone has said about taking responsibility and the control that we have, he says this:

“It is impossible to take big action without big responsibility.” — Grant Cardone

Wow. The following hit hard. But, it makes sense. If we are going to use blame, defined as assigning responsibility for something, as a reason that something did not happen, we will NOT succeed. How can we? We NEED to be accountable. We HAVE to take responsibility for everything. Here’s my mindset:

Someone said something rude to me earlier? I probably provoked them.

Someone overcharged me for my meal at a restaurant? I probably wasn’t polite enough to their service.

Someone told others lies about me? I probably was not kind enough to them at one point.

Someone got upset with me? I probably could have used a better tone of voice or different words.

It is ALWAYS on us. That’s what good leaders do anyways. If we succeed, it’s always because of the team, if we fail it’s always because of me.

“Anyone who uses blame as the reason why something did or did not happen will never be successful.” — Grant Cardone

In today’s world, attention is currency. If people don’t know you, it’s hard to do anything if nobody knows who you are. Think about all the restaurants that come and go. They might have great food, but if nobody knows about the restaurant, nobody goes. The restaurant owner might know everyone in the city but if nobody knows that they opened a restaurant… it doesn’t matter. Not many people love fast food, but many eat it.

“It’s better to suck and be SEEN then it is to not be seen at all.” — Grant Cardone

Next, Grant talks about one of the things that action can build. 10X, the whole philosophy of it, is doing 10 times the amount of work you believe is necessary to achieve your goals. With that in mind, fear is inevitable. Big goals require great acts of courage. Grant states the following:

Courage comes through action. The more frequently you do something that fears you, the more courage you’ll attain and build.

“Anytime I encounter a failure or a challenge, I take out a legal pad and write down my goals so that my attention can be kept on my goals and what I’m trying to achieve, so I can maintain my direction.” — Grant Cardone

In closing of the book, Grant talks about the people around us. He talks often about who he models himself after the super-rich. He never models himself or models his habits after people who are multi-millionaires. He always looks to billionaires and the things that they do. The end of the book was a very important note about who we surround ourselves with. Especially when we are undertaking massive action, we cannot always be spending a lot of time with a lot of people, we need to be selective. Here is one thing that Grant says we should keep in mind.

“You can only be as successful with the individuals with whom you are involved and associated with.” — Grant Cardone